To add this document to your website, create a new page titled “Privacy Policy” (without the quotes) and paste in the text
below and follow the instructions in the sections surrounded by ‘[[ ]]’. Once you’ve created your Privacy Policy page, add a linkto it in your website’s footer.
[[NOTE TO MERCHANT: Please read and remove/replace text wrapped in double square brackets like this]]
[[NOTE TO MERCHANT: This is a template Privacy Policy designed to cover your collection, use, and disclosure of personal information about
visitors and customers of your Shopify-powered Site. Please review and customize the content so that it is tailored to your store and business
practices regarding how you collect, use, and disclose personal data. For example, you may need to update the template content if: you are
based in certain jurisdictions (particularly to reflect certain disclosures that are required under GDPR), you collect information from other
sources like third parties or offline; you disclose information to additional service providers or business partners; or you add third-party
cookies or other analytics tools. Please also remember to delete all “Note to Merchant” drafting notes prior to publishing.]]
[[NOTE TO MERCHANT: This template is not legal advice, and you are solely responsible for ensuring that you meet your obligations under
applicable laws. As privacy laws are constantly evolving, you should regularly review your privacy notice to ensure that it is compliant with
updated laws and regulation and that it accurately reflects current data handling practices. We recommend that you consult a lawyer as
needed.]]
Maya Valentine Privacy Policy.
Last updated: [[Date]]
This Privacy Policy describes how Maya Valentine (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information whenyou visit, use our services, or make a purchase from mayasvalentine.com (the “Site”) or otherwise communicate with us (collectively, the
“Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website
visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your
information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory
reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable
law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as
set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services,
comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and
the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the
term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. The following
sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a
  message through the Services.
  Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide thisinformation, but doing so may prevent you from using or accessing these features.
  Information We Collect through Cookies
  We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies,
  pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account,
  including device information, browser information, information about your network connection, your IP address and other information
  regarding your interaction with the Services.
  Information We Obtain from Third Parties
  Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on
  our behalf, such as:
• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process
  your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract
  with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work
  with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits,
  third-party libraries, and cookies.
  Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the
  accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more
  information, see the section below, Third Party Websites and Links.
  How We Use Your Personal Information
• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with
  you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchangesor other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges
  and to enable you to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing,
  advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services.
  This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal
  or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account
  has been compromised, please contact us immediately.
• Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our
  legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
  Cookies
  Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with
  Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember
  your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to
  administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better
  tailor the services, products and advertising on our Site and other websites.
  Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your
  browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of
  the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies
  may not completely prevent how we share information with third parties such as our advertising partners.
  How We Disclose Personal Information
  In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.
  Such circumstances may include:
• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer
  support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. [[NOTE TO MERCHANT: INSERT THE
  FOLLOWING SENTENCE IF USING SHOPIFY’S AD SERVICES, SUCH AS SHOPIFY AUDIENCES]] [For example, we use Shopify to support
  personalized advertising with third-party services]. Our business and marketing partners will use your information in accordance with their
  own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or
  through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to
  respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the
  Services, our rights, and the rights of our users or others.
  We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *)
  about users for the purposes set out above in “How we Collect and Use your Personal Information” and “How we Disclose Personal
  about users for the purposes set out above in “How we Collect and Use your Personal Information” and “How we Disclose Personal
  Information”:
  Category:
• Identifiers such as basic contact details and certain order and account information
• Commercial information such as order information, shopping information and customer support information
• Internet or other similar network activity, such as Usage Data
  Categories of Recipients:
• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners,
  customer support partners and data analytics providers)
• Business and marketing partners
• Affiliates
  We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.
  [[NOTE TO MERCHANT- INSERT THE FOLLOWING PARAGRAPH AND LISTS IF USING SHOPIFY’S AD SERVICES SUCH AS SHOPIFY AUDIENCES OR
  ENGAGING IN ANY OTHER ACTIVITY THAT MAY BE CONSIDERED “SELLING” OR “SHARING” PERSONAL INFORMATION OR PROCESSING
  PERSONAL INFORMATION FOR “TARGETED ADVERTISING”]]
  We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the
  purpose of engaging in advertising and marketing activities, as follows.
  Category of Personal Information
• Identifiers such as basic contact details and certain order and account information
• Commercial information such as records of products or services purchased and shopping information
• Internet or other similar network activity, such as Usage Data
  Categories of Recipients
• Business and marketing partners
  User Generated Content
  The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to
  any public area of the Services, this content will be public and accessible by anyone.
  We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who
  have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any
  information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third
  parties.
  Third Party Websites and Links
  Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlledby us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for
  the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you
  provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by
  other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion ofsuch links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on
  the Services.
  Children’s Data
  The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the
  parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below
  to request that it be deleted.
  As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in
  applicable law) personal information of individuals under 16 years of age.
  [[NOTE TO MERCHANT: PLEASE CONSULT WITH LEGAL COUNSEL IF YOUR SITE IS CHILD FOCUSSED OR DIRECTED, AS MORE SPECIFIC
  DISCLOSURES MAY BE REQUIRED.]]
  Security and Retention of Your Information
  Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any
  information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate
  Powered by Shopify
  www.shopify.com
  yyysensitive or confidential information to us.
  How long we retain your personal information depends on different factors, such as whether we need the information to maintain your
  account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
  Your Rights and Choices
  Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these
  rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
• Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to
  the ways in which we use and share your information.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it
  to a third party, in certain circumstances and with certain exceptions.
  [[NOTE TO MERCHANT: IF USING SHOPIFY’S AD SERVICES SUCH AS SHOPIFY AUDIENCES OR ENGAGING IN ANY OTHER ACTIVITY THAT MAY BE
  CONSIDERED “SELLING” OR “SHARING” PERSONAL INFORMATION OR PROCESSING PERSONAL INFORMATION FOR “TARGETED ADVERTISING”,
  INSERT THE LIST ITEM BELOW AND ENSURE YOU PROVIDE CUSTOMERS THE ABILITY TO “OPT OUT” OF THIS ACTIVITY ON YOUR SITE BY USING
  SHOPIFY’S PRIVACY AND COMPLIANCE APP OR OTHERWISE.]]
• Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to “sell” or “share” your personal
  information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in
  applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on
  where you are, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser that
  you use to visit the Site.
  [[NOTE TO MERCHANT: IF YOU COLLECT INFORMATION THAT MAY BE DEEMED TO BE SENSITIVE PERSONAL INFORMATION UNDER APPLICABLE
  PRIVACY LAWS THERE MAY BE ADDITIONAL CONSENTS/DISCLOSURES REQUIRED. INSERT THE LIST ITEM BELOW IF YOU COLLECT SENSITIVE
  PERSONAL INFORMATION AND CONSULT WITH EXTERNAL LEGAL COUNSEL TO CONFIRM YOUR RESPONSIBILITIES.]]
• Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use
  and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably
  expected by an average individual.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using
  the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your
  account or orders that you have made.
  You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
  We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity,
  such as your email address or account information, before providing a substantive response to the request. In accordance with applicable
  laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from
  an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your
  identity directly with us. We will respond to your request in a timely manner as required under applicable law.
  [[NOTE TO MERCHANT: INSERT THE FOLLOWING SENTENCE IF USING SHOPIFY’S AD SERVICES SUCH AS SHOPIFY AUDIENCES]]
  We use Shopify’s ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To restrict
  Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.
  Complaints
  If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you arenot satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting
  us using the contact details set out below, or lodge your complaint with your local data protection authority.
  International Users
  Please note that we may transfer, store and process your personal information outside the country you live in, including the United States.
  Your personal information is also processed by staff and third party service providers and partners in these countries.
  If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s
  Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data
  transfer is to a country that has been determined to provide an adequate level of protection.
  Contact